Being a florist is dealing with floral design every day.
Floral designs must comply with several floral design principles added with an artistic flair. Balance, dominance, color and contrast, rhythm, proportion, and scale are the standards used to develop design elements. And the success of a floral arrangement is determined by how successfully these rules are implemented in the creation of a magnificent work of art.
Florists Daily Responsibilities
We’ve all seen the lovely flower store owned by a lovely lady who makes it look so simple. But actually, it’s not all about gorgeous flowers and elegant wrapping. It’s also about a lot more than just selling flowers.
A florist should be able to create and design flower arrangements such as bouquets, centerpieces, corsages, wreaths, and other structures based on customers’ requests. To make gorgeous flower arrangements, a florist has to do cleaning, processing, cutting, and arranging a lot of flowers, greenery, and accessories.
Working with flowers alone is not an easy task. A florist must maintain them regularly and educate customers on how to extend the life of the flowers they have purchased.
Working with flowers, on the other hand, is only a small portion of the job. Floristry, like any other profession, is a business. As a florist, your day will be filled with responsibilities like sourcing flowers, processing orders, billing and invoicing, inventory, client meetings, and more.
These are simple versions of how florists execute their day-to-day job.
- Sourcing and sorting flowers to sell
- Arrange a display to attract customers
- Assist customers to choose the flower and plants based on their needs
- Design and arrange the chosen flower and plants to be a beautiful arrangement.
- Give notes to the customers on how to take care of the plants and flowers they’re buying
- Take online/phone orders, confirm with customers, update the progress of the order, and deliver them on time.
- Keep all the flowers and plants in perfect condition during the day, and make sure the store/workshop is tidy and organized.
- Stay updated on new trends and techniques in the floristry worlds
Trust Your Florist
Florists understand their customers and what they need
Florists know very well who their client is. Sometimes they sell flowers to individual clients or wholesale large quantities. Either way, they must be experts on the subject of flowers as sellers. They can direct buyers to the suitable selections for various occasions and assist them in selecting from among the many different flower kinds.
Previously, being a florist means having a store on the corner of the street, then the customer would stop by to buy some flowers. But nowadays, with the whole stay-at-home situation, and the massive tech development, more people start to buy flowers online. This situation makes florists have to adapt and start getting used to customers seeking something more specialized with a lot of additional requests.
For example, in flower advisor Singapore, you can order online for the same day, or even 3 hours delivery if you’re in a hurry. They also provide a wider range of flowers to pick,
a lot of hampers options based on occasion, and choices of add-ons gifts all in one click.
That is proof of how florists go the extra mile nowadays to make everything easier for the customers.
Florists take a lot of effort to ensure the qualities of what they sell
To provide a wider range of flowers to pick every day, florists will do a lot of things you might not imagine. They look for flowers and plants from a lot of sources to create complicated floral arrangements and mixed bouquets. Florists may acquire flowers directly from local farms, wholesalers, or flower auctions, depending on their clients’ requirements and what flowers are in season. Some florists produce their flowers or import them. Sometimes they have to pick up and transport a large number of flowers, then still have to clean up an excessive amount of dirt and leaves from it.
Florists are always racing against the clock since flowers only last so long before wilting and dying. They must time purchases and deliveries so they are fully bloomed when they reach a customer’s door. Florists utilize a range of techniques to speed up or slow down the blooming process. Cut or split the stems (trimming them at a 45-degree angle increases the surface area for water absorption) or dip the blooms in cold water to condition them (get them ready for display). It’s also important to keep the blossoms out of direct sunshine. They also keep flowers refrigerated and prepare the centerpieces the day before the event to ensure that they look fresh and open.
Reading all points above, now you know that floristry is not a simple thing. You can start to appreciate florists more by buying from your local florists on important occasions in your life. They love what they do, and they will always make sure that you get the best every time you order from them.
Yes, flowers may come and go, but the necessity for floristry does not. Any significant or special occasion, from weddings, graduation to birthday parties, can become more special with flowers. As a result, a florist’s role will always be essential.